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ebay motors - the road home

The Road Home was developed for eBay Motors as a Veteran’s Day promotion to celebrate our troops and help raise awareness of eBay’s online auto sales service. Developed in partnership with West Coast Customs, The Road Home featured a series of short documentaries that told the stories of four recently returned veterans and the one-of-a-kind vehicles we built for them. In addition to the documentaries, The Road Home helped raise over $200,000 for veterans thanks to a socially-driven donation drive and was featured as a full length episode of West Coast Customs which aired on Fox Sports.