PG&E / MAGNETS

 

Description

PG&E wanted to let customers know that replacing their old fridge with a new model can save tons of money on their energy bills. Not only will people save money, PG&E will also take care of the entire recycling process — taking the burden off of customers. So we created a simple TV spot, built around the concept of eco-concious refrigerator magnets.

Role: Art Director